It all begins when an 18-year-old girl, Fatim, discovers the fascinating world of beauty. Inspired by iconic figures. Fatim dreams of this bold and radiant femininity.

One day, her mother gives her a first lock of extensions, a gift that, although simple in appearance, becomes a precious treasure, almost a talisman. This gesture seems to her like a secret passage to a world where confidence and beauty are one.

A metamorphosis...

With this strand, Fatim feels a metamorphosis. Around her, the looks are different, the compliments fly, and soon, all the women around her want to share this mysterious and authentic elegance. It is from there that she comes up against a world of hair extensions where quality is lacking, where textures do not last, where the very essence of beauty seems to fade over the days. Fatim then makes a promise to herself: she will find the perfect hair, the one that combines naturalness, durability and excellence.

Driven by an unwavering faith, Fatim leaves for India, a fascinating country where beauty and spirituality are woven into age-old traditions.

There, in temples bathed in light and sacred chants, women offer their hair as a sign of gratitude and sacrifice, an act of beauty and purity. Fatim walks through the markets, explores every alley, listens to the stories of the villagers, and finally discovers the treasure: RAW HAIR, hair of a rare quality, silky as the breeze, alive in its texture and natural shine.

She knows she has found the essence of La Brune. This is how La Brune Raw Hair comes to life, carrying within it the legacy of the women who inspired it and a promise of absolute quality.